Import your first Meta export to see the report
In Ads Manager, export a CSV set up like this:
- Level: Ads (gives campaign, ad set and ad reporting)
- Breakdown: By time → Day
- Columns: Campaign name, Ad set name, Ad name, Delivery status, Objective (or Result type), Amount spent, Impressions, Reach, Link clicks, Leads, Results, Results value
- Export → .csv, then click Import in the top bar (or drop the file anywhere on this page). Repeat every day, or use Sync from Meta there.
Each row must cover a single day. A file with one total per ad for several days (e.g. Reporting starts 1 Sep, ends 18 Sep) is not accepted.
Daily spend and CPL
SpendRevenueROASTarget ROAS
TargetsHow Status judges Scale, Watch and Kill. Changes apply straight away.
Status by
* Reach and frequency are added up across days and ads here, so treat them as approximate. Meta counts a person reached twice only once.
Drag a column header to move it, or its right edge to resize it.
CreativesPrimary text, headlines and CTAs of your ads, with results per text
VerticalsSpend, revenue, profit & loss and ROI by vertical
Daily spend, revenue and ROAS
SpendRevenueROASTarget ROAS
Verticals
Click a vertical to see its date-wise reportDate-wise report
AccountsBusiness Managers, ad accounts, finance, pixels, Binom trackers and data
Business Managers / Accounts
Suppliers
Transactions
Access tokens are kept only in this browser on this computer. They are never uploaded and are left out of “Download backup”. Anyone using this browser profile can see them, so don't store them on a shared computer.
Pixels
Binom API keys are kept only in this browser on this computer, like access tokens: never uploaded, left out of “Download backup”, and exported only if you tick “Include access tokens”.
Binom trackers
Loaded report data
Backup
A file with all report data, Binom revenue and the Accounts, Verticals and Finance records (without access tokens or API keys). Restoring one replaces the report data.
Delete data
Remove one ad account's report data on chosen dates (e.g. a CSV imported into the wrong account), or everything imported. Download a backup first if you may need it.